Merck Animal Health — Vence & SenseHub — Page A
Corporate & U.S. Market Profile
Preliminary scores
Investigation ordering
Technical correspondence classification — not an infringement probability or legal determination.
Corporate profile
Merck Animal Health (Vence, SenseHub Feedlot, SenseHub Dairy)
Merck should not be mapped as one product. The review separates Vence, SenseHub Feedlot and broader SenseHub livestock intelligence. Merck acquired Vence in 2022 and publicly stated that Vence uses connected sensors, artificial intelligence and animal behavioural research.
Acquisition
Vence acquired 2022
Product families
Vence, SenseHub Feedlot, SenseHub Dairy
U.S. scale
More than 2 million U.S. dairy cows monitored using SenseHub Dairy (announced August 2025)
AI disclosure
Machine-learning algorithms identifying animals varying from baseline norms
U.S. market relevance
Publicly identified U.S. activity
Vence publicly described as available in the United States; SenseHub Feedlot and SenseHub Dairy deployed at scale in the U.S.
Headquarters location is not determinative. United States animal health company with extensive U.S. livestock monitoring operations.
Evidence timeline
Chronology
- 2022Merck Animal Health acquires Vence; public statement references connected sensors, artificial intelligence and animal behavioural research.
- Post-acquisitionVence described as complementary to Merck's identification, traceability and monitoring portfolio.
- SenseHub FeedlotContinuous monitoring with accelerometers, temperature sensing and machine-learning outlier identification.
- App documentationAdvanced AI algorithms described as analysing outlier behaviour for individuals and groups.
- August 2025More than 2 million U.S. dairy cows announced as monitored using SenseHub Dairy.
Dates can become relevant to priority, prior art, damages, notice, product evolution and continuation strategy. No legal conclusion is drawn automatically from a date.